DALE MARTIN JR.

Dale Martin Jr. is a Funeral Director and Owner of Martin Brothers Funeral Services, representing the third generation of the Martin family to serve Lethbridge and southern Alberta since the company’s origins in 1907. Born and raised in Lethbridge, Dale graduated from Brentwood College School on Vancouver Island before studying Management Arts at the University of Lethbridge.
With over 45 years of experience in funeral service, Dale has overseen the continued growth of Martin Brothers, including the expansion into Burnaby, British Columbia, while maintaining the company’s longstanding reputation for compassion, professionalism, and innovation.
Dale is also Chairman of the Board for The Caring Group Corp., which owns and operates several funeral homes across Alberta and British Columbia. He played a leading role in the development of the “eCare” Funeral Home Management System; a proprietary software platform now used in more than 100 funeral homes across Canada.
An active member of the Rotary Club of Lethbridge, the Chamber of Commerce, and both provincial and national funeral service associations, Dale remains deeply committed to his community and to advancing the profession.