Bruce was born in Regina, Saskatchewan and moved to Red Deer, AB in 1971. After playing 5 years of Jr. Hockey in Lethbridge, Drumheller and Red Deer, he attended Red Deer College and received a Diploma in Business Administration in 1980. In 1982 he moved to Lethbridge to work for Hudson’s Bay Wholesale as a Sales Representative in Southern Alberta. In 1989 he started his apprenticeship program with Martin Bros, graduating in 1991 as a Funeral Director / Embalmer from the Alberta Funeral Service Association. Bruce has continued to serve families in Lethbridge and Southern Alberta with Martin Bros for 21 years. Bruce has 6 children and 2 grandchildren. His wife Janine works for the City of Lethbridge.