At Martin Brothers, we are committed to protecting the privacy of our customers. For that reason we have taken, and will continue to take, measures that protect the privacy of personal information held by us.
This Privacy Statement provides you with details regarding: (1) why we collect personal information; (2) what we do with that information; (3) the steps we take to ensure that access to that information is secure; (4) how you can access personal information pertaining to you; and (5) who you should contact if you have questions or concerns about our policies or practices.
Since we regularly review our policies and practices, your comments are always welcome. We reserve the right to change this Privacy Statement at any time; however, any changes or additions to Section 4 regarding the reasons we use personal information will not apply to you unless you consent to them. We will alert you that changes have been made by indicating at the top of the Privacy Statement the date that it was last updated. This Privacy Statement was last updated on July 8, 2010. We encourage you to review our Privacy Statement to make sure that you understand how information that you provide will be used.
Personal information means information that would allow a specific individual to be identified or information that can be directly associated with an individual. For example, this includes your name, postal or e-mail address, telephone number, credit card number, demographic information and purchasing history. Personal information does not include aggregate information (data about a group or category of products, services or customers, from which individual customer identities have been removed). For example, information about how you use a service may be collected and combined with information about how others use the same service, but no personal information will be included in the resulting data. Likewise, information about the products you purchase may be collected and combined with information about the products purchased by others. Aggregate information about product purchases helps us understand trends and customer needs, and assists us in product selection, product ordering and sizing and the introduction of new products and services. It can also assist us in determining where it would be appropriate to build new Web site functions by looking at member Web site browsing activities.
As part of our business operations, we hold and use certain personal information pertaining to you in order to process your requests. Specifically, we may use personal information for the following purposes:
•Notifying you of recalls or safety issues;
•Managing the provision of goods, services;
•Managing information security services related to our transactions with you;
•As described in our “On-line privacy practices” in Section 9 below; and
Martin Brothers will not disclose your personal information to third parties without your consent. We will not sell, trade, or rent your personal information to outside parties. Martin Brothers may release account information when we believe, in good faith, that such release is reasonably necessary to (1)comply with the law, (2) enforce or apply the terms of any of our user agreements or (3) protect the rights, property, or safety of Martin Brothers, our users or others.
We may occasionally hire other companies to provide limited services on our behalf, such as handling the processing of delivery of mailings, providing customer support, hosting websites, processing transactions, or performing statistical analysis of our services. Those companies will be permitted to obtain only the personal information they need to deliver the service. They are required to maintain the confidentiality of the information and are prohibited from using it for any other purpose.
Personal information is retained only for so long as is necessary for the purposes set out above. When no longer required, we will destroy, erase or de-personalize the personal information. Legal requirements may necessitate our retaining some or all of the personal information we hold for a period of time that is longer than we might otherwise hold it.
To ensure that the personal information you provided is accurate, complete and up-to-date, we urge you to provide us with updates regarding such information and to inform us of any errors affecting the personal information we hold.
We will continue to keep in place security measures in an effort to protect personal information held by us from unauthorized use, access, disclosure, distribution, loss or alteration. We employ physical, administrative, contractual and technological safeguards to appropriately protect personal information. Access to personal information will be restricted to our authorized personnel who require the information in order to perform their duties properly. In addition, access will be limited to only that information that is strictly necessary for the performance of those duties. Please also see our “On-line privacy practices” in Section 9 below.
We periodically update our policies regarding information security measures in an effort to protect the personal information held by us in the most effective manner possible.
Our members are entitled to access their personal information held by us concerning them. In recognition of the importance we attach to each customer’s personal information, you can only access personal information we hold about you, but not personal information about your spouse or others. Under limited circumstances, we may give you access to personal information that we hold about others, but only if permitted by law (for example, a parent or guardian may, in certain instances, be given access to the personal information of a child). You can access the personal information you provided to us by emailing email@example.com. We will generally respond to your request for information within ten (10) days, unless, for reasons beyond our control, a longer response time is necessary, in which case you will be advised accordingly. While our response will generally be provided at no cost, you will be informed in advance of any charges that apply in connection with the information request. Charges may relate to the transcription, reproduction or transmission of personal information held by us.
In very limited circumstances, we may not be able to supply personal information for reasons of a legal nature, including privileged communications between professional and client or a pending judicial proceeding. In each case, we will provide written reasons outlining why your request for access has not been granted by us.
Use: We use personal information collected on-line as described in Sections 4 above. In addition, we use personal information: (a) to fulfill your on-line orders for products and services.
Protection: Personal information we collect on our Web site is stored electronically. Personal information entered and collected on our Web site is encrypted using a security protocol called SSL (Secure Sockets Layer). SSL encrypts information entered on our site before it is sent over the Internet. You are advised that, unlike communication within our Web site, we have no control over the privacy of your e-mail communications with us while in transit. We recommend that you do not include confidential, proprietary, personal information in e-mails, including credit card numbers, passwords and other similar information.
Children: We encourage parents to take an active interest in their children’s use of the Internet. We do not intend to collect information from children who are under 18 years of age. If you are under 18, please do not provide information on our Web site, and ask your parent or guardian to do so for you.
If you are not completely satisfied with or wish to submit comments concerning this Privacy Statement or its application by us, we invite you to convey your concerns or suggestions to HEAD OFFICE,
610 – 4 Street South
Canada T1J 4P3
We will reply as quickly as possible and inform you of the steps, if any, that have been or will be taken in order to address the concern or implement the suggestion.